You've probably noticed how much content we're pumping out about Facebook. That's because we've been getting a TON of questions about how to get the most out of the social network.
Molly Pittman, VP of Digital Marketer, is one of the world's leading experts when it comes to Facebook ads and Facebook marketing strategy. Today, we get a Facebook Ads Tutorial from her personally.
In episode 95 of The Dealer Playbook, Molly shares ideas about how you can 10x your Facebook ads ROI, ramp up your dealership business, and dominate in your market.
Key Facebook Ads Tutorial Insights:
Facebook ads are different than Google ads and should not be treated the same.
On Google, people are searching for answers to their questions, or solutions to problems.
On Facebook, people are there to connect with friends and family, or keep in touch with associates. As such, your ads need to feel like they organically fit into the news feed rather than blatantly disturbing the flow that people have come to enjoy.
Deliver Value at varying stages of the buying funnel.
Most dealership Facebook advertising focuses on the low funnel, ready-to-show-intent shoppers. Sadly, this is some of the most expensive advertising that can be done on PPC platforms like Google of Facebook because the competition is so high.
And with every dealer pretty much broadcasting the same message, capturing the attention of qualified buyers is more difficult.
But advertising to low funnel shoppers is still essential to winning business. It's just not the only advertising you should do.
Molly Pittman suggests adding more strategy on-top of your existing ads for those that are higher up in the funnel. For example, produce and promote content about the best places to take your kids on a Sunday drive, or the top burger joints in town is content that is share-worthy to the majority of people.
The goal is to get as many eyes on you as possible. That way, when they are ready to start car shopping, they will remember your dealership first.
Molly Pittman, VP of Digital Marketer, is one of the world's leading experts when it comes to Facebook ads and Facebook marketing strategy. Today, we get a Facebook Ads Tutorial from her personally.
In episode 95 of The Dealer Playbook, Molly shares ideas about how you can 10x your Facebook ads ROI, ramp up your dealership business, and dominate in your market.
Key Facebook Ads Tutorial Insights:
Facebook ads are different than Google ads and should not be treated the same.
On Google, people are searching for answers to their questions, or solutions to problems.
On Facebook, people are there to connect with friends and family, or keep in touch with associates. As such, your ads need to feel like they organically fit into the news feed rather than blatantly disturbing the flow that people have come to enjoy.
Deliver Value at varying stages of the buying funnel.
Most dealership Facebook advertising focuses on the low funnel, ready-to-show-intent shoppers. Sadly, this is some of the most expensive advertising that can be done on PPC platforms like Google of Facebook because the competition is so high.
And with every dealer pretty much broadcasting the same message, capturing the attention of qualified buyers is more difficult.
But advertising to low funnel shoppers is still essential to winning business. It's just not the only advertising you should do.
Molly Pittman suggests adding more strategy on-top of your existing ads for those that are higher up in the funnel. For example, produce and promote content about the best places to take your kids on a Sunday drive, or the top burger joints in town is content that is share-worthy to the majority of people.
The goal is to get as many eyes on you as possible. That way, when they are ready to start car shopping, they will remember your dealership first.
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